Course Takeaways

The course is ideal for social media managers, marketers, and brand strategists eager to to create community-led content. By the end of the course, you'll be able to . . .

  • Understand how to identify and create the foundational themes that will guide your community-centric content strategy.

  • Learn to categorize your content by its purpose and its role in the customer journey.

  • Discover practical steps to ensure that your community remains at the heart of your content strategy.

Course curriculum

    1. Introduction to Community-Led Content Planning

    1. Understanding Content-Market Fit

    2. What is your community’s strategic purpose?

    3. Test Your Learning

    1. Developing Your Content Pillars

    2. What goes into content pillars?

    3. Test Your Learning

    1. Crafting the Right Content for the Right Time

    2. How to choose which content is best for which time

    3. Test Your Learning

    1. Strategic Content Planning

    2. Test Your Learning

    1. Creating Content That Resonates

    2. How to stay relevant with your content

    3. Test Your Learning

About this course

  • Free
  • 19 lessons
  • 0.5 hours of video content

Instructors

Joe Teo

Chief Executive Orca

Joe is the CEO at HeyOrca. When he's not helping social media teams take back their days, you can catch him deep in thought, pondering the existential questions of life. Also, he’s in his dad era and appreciates a well-manicured lawn.

Christina Garnett

Chief Community Officer

Christina Garnett is a fractional chief customer officer and advisor focused on customer satisfaction and brand loyalty for startups to Fortune 500 companies. She promotes authentic interactions in program optimization and social media engagement. Christina’s been featured at INBOUND, Adweek, Forbes, and more.

Build your community-led content strategy today!

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