Course Takeaways

This course equips social media managers with the skills to confidently navigate HeyOrca Reports and interpret essential social media performance metrics. By the end of the course, you'll be able to . . .

  • Navigate reports within HeyOrca and understand key metrics & insights.

  • Create and customize your own social media reports.

  • Share and download your social media reports to distribute to key stakeholders.

Course curriculum

    1. Introduction - Reports in HeyOrca

    2. Setting a goal and introducing Oscar and Nadia

    1. Module 1 - Why reporting matters

    1. Introduction

    2. Work smarter, not harder

    3. Platform-specific reports

    4. Facebook Page reports

    5. Instagram Business reports

    6. LinkedIn Company Pages reports

    7. LinkedIn Personal reports

    8. TikTok reports

    9. Test your knowledge

    1. Comparison Reports

    2. Test your knowledge

    1. Instagram Demographics

    2. Test your knowledge

    1. Generate a custom report

    2. Test your knowledge

About this course

  • Free
  • 25 lessons

See what HeyOrca users are saying

“I would highly recommend this course to social media managers, agency strategists, and data analysts for two main reasons: It bridges the gap between data and strategy: It doesn't just teach you what a metric is; it teaches you how to explain it to a client or a boss. Knowing how to isolate paid versus organic metrics or explain why follower demographics require a 100-follower privacy threshold is what turns a basic report-generator into a strategic consultant. It saves hours of troubleshooting: Understanding platform-specific API limitations (like why historical follower data doesn't retroactively appear the second you connect a new account) saves creators from wasting time thinking their reporting tools are broken when they are simply operating under standard platform constraints.”

Minen Wophill

Meet the team behind the course

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