Course Takeaways

The course is ideal for social media managers, marketers, and brand strategists eager to build and sustain active online communities. By the end of the course, you'll be able to . . .

  • Define and align your community’s purpose with business goals using the SPACES model.

  • Learn how to build a meaningful and engaging community.

  • Identify shared identities to foster belonging within the community.

  • Deliver continuous value to keep community members engaged.

Course Curriculum

    1. The Importance of Community in Social Media

    2. Community FAQs

    3. Social Media Manager Community-Building Canvas

    4. Test your learning

    1. Purpose: Community Canvas

    2. SPACES Model by David Spinks

    3. Community Purpose Statement Examples

    4. Build Your Community's Purpose

    5. Test Your Learning

    1. Shared Identity: Community Canvas

    2. Determine Your Community's Shared Experiences and Passions

    3. Test Your Learning

    1. Value: Community Canvas

    2. Community Value Examples

    3. Define the Value Your Brand is Delivering

    4. Test Your Learning

    1. Success Metrics: Community Canvas

    2. Example Success Metrics

    3. Choose Your Success Metrics

    4. Test Your Learning

    1. Experience and Roles: Community Canvas

    2. Determine Community Entry Points

    3. Map the Entire Community Experience

    4. Define Community Roles

    5. Test Your Learning
  • Free
  • 38 lessons
  • 0.5 hours of video content

Meet Your Instructors

Joe Teo

Chief Executive Orca

Joe is the CEO at HeyOrca. When he's not helping social media teams take back their days, you can catch him deep in thought, pondering the existential questions of life. Also, he’s in his dad era and appreciates a well-manicured lawn.

Christina Garnett

Chief Community Officer

Christina Garnett is a fractional chief customer officer and advisor focused on customer satisfaction and brand loyalty for startups to Fortune 500 companies. She promotes authentic interactions in program optimization and social media engagement. Christina’s been featured at INBOUND, Adweek, Forbes, and more.

Earn Your Community Foundations Certification

Prove your new skills with a new certificate, ready to be shared with your clients, manager, and social media community. Earn the certification by getting 80% or higher on the final exam.

Learn about the course with HeyOrca CEO Joe Teo

Build your social media community on a strong foundation

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